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A text message a day keeps cannabis use at bay: a mobile intervention for young adult cannabis use

While cannabis use prevalence is 9.9% in the EU among all adults, the prevalence among European young adults (15-24 years) is notably higher (18.6%). At the same time, young adults are the least likely to seek professional help for it. Traditional treatment brings with it barriers like: lack of awareness, time, cost, and stigma. What if youth could get help directly on their smartphones?

Peer Network Counselling – text (PNC-txt) is a 4-week long automated text-message intervention to help reduce cannabis use among youth with cannabis use disorder (CUD). It is based on principles of motivational interviewing (MI), a counselling approach that guides clients to channel their own intrinsic motivation and use it for positive change.

Over 4 weeks, participants received around 160 personalised messages i.e. approximately every other day, touching on topics like their own cannabis use patterns, the behaviour of their close friends, and the places in their daily life where cannabis use typically occurs. The content of these messages is based on information collected from participants at the start of the study such as cannabis use, peer relations, and plans for change. Moreover, the text messages are interactive and are updated based on participant feedback over the four weeks.

CORE

RESEARCH METHODS

WHAT? The aim of the study was to test whether PNC-txt would help young adults reduce using cannabis. Moreover, the researchers were interested in HOW PNC-txt works, namely the mechanisms of change. Therefore, they also studied processes targeted in PNC-txt such as peer network health, readiness to change, and the use of protective behavioural strategies.

WHO? 1078 young adults (18-25 years) with CUD from Tennessee and Colorado in the USA. They used cannabis on an average of 26 out of the past 30 days at the start of the study, indicating this was a group with very frequent, heavy use.

HOW? In this randomised controlled trial, participants either received PNC-txt or were assigned to a waitlist group that also served as the control group. They were followed from the start of the study with measurements at the end of the 4-week intervention period and after 6 months.

FINDINGS

DETAILS

Mason, M. J., Coatsworth, J. D., Riggs, N. R., Russell, M., Mennis, J., Zaharakis, N., & Brown, A. (2025). Text message-delivered cannabis use disorder treatment with young adults: A large randomized clinical trial. Journal of Substance Use & Addiction Treatment, 170. https://doi.org/10.1016/j.josat.2024.209611

This sci-fly was written by Suhaavi Kochhar (Radboud University) for RAD-blog, the blog about smoking, alcohol, drugs and diet.

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